Today is the right day to come in and buy a new car.  If you buy now, you will receive a free gift with your purchase.  Have you thought about taking a vacation this month?  This would be the perfect gift for any loved one.  So now we are talking about the trends these days . These are some common phrases and questions that everyone hears on a day to day basis.  Whether it is on television, the radio, or on the internet, advertisement is all over and is heard or seen by people of all ages.  Marketing is taking over the business world.  If the right product is marketed poorly, it is most likely to fail.  It is a key fundamental exercise that all businesses must do well in order to succeed.  Currently, there are several trends and strategies that more and more businesses are using to sell their products.  Use of the internet is growing as fast as ever.  Businesses are using this knowledge to market their products over the internet.  E-business has become quite popular in the world today.  Also, pricing strategies such as odd pricing, leader pricing, and discounts have proven to be quite effective and trendy in marketing nowadays.

E-Commerce

Today, the world wide web is bigger than ever.  You can do or find just about anything on the internet these days.  E-Commerce is rapidly growing and it is considered to be one of the biggest trends in the business field today.

Benefits to E-Commerce

There are several benefits to selling on the web.  Selling on the web offers the opportunity to increase revenues, ability to expand into global markets, ability to remain open 24 hours a day, 7 days a week, power to educate and inform, ability to lower the cost of doing business, ability to recognize new business opportunities, ability for more rapid growth, and power to track sales results.(Zimmerer, Scarborough, 2005)  As seen in the above benefits, e-business is a very efficient and productive way to be a successful business.

Disadvantages to E-Commerce

Even though e-commerce provides a lot of positives for a business, it can sometimes be difficult to start and keep running.  Not everybody likes to buy products off of the internet.  One study shows that 75% of web shoppers who fill their online shopping carts become frustrated and leave the site before checking out.

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds.  It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media has brought great business benefits to the business world because it gives higher brand visibility, generates new customers, is cost effective, and introduces social networking.

Social media has helped businesses grow in tremendous ways especially in brand awareness. Lets face it, when we are signing on to our social networks, checking our email, and even looking something up we are constantly bombarded with advertisements.  But how else are we going to be aware of a new business or of a different brand that might match up your interest if we aren’t being told it exists. The message needs to be put out there and show the customer that they exist. One big way of the business connecting with the customer or future customer is social networks. Facebook, twitter, YouTube, and LinkedIn have influenced brand awareness dramatically. 

 First identified in the United Kingdom last year, yes we are talking about a hot new event 'the new variant of 'the virus' '  the new variant of the virus that causes COVID-19 has increased concern throughout the world. 

Why do viruses mutate?

Viruses are prone to mutations. Indeed, all genetic material, including that of humans, can mutate when mistakes occur during replication.A mutation of a virus occurs when there is a change in its genetic sequence. This creates variation and drives virus evolution.Mutations lead to changes in the proteins that are encoded in the viral genetic code. These changes can either be advantageous, harmful, or neutral.How many mutations does it take to produce a new strain of the virus? This is not easy to answer, in part because scientists disagree about the definition of the word “strain.”In general, if a virus has enough mutations to make its biology significantly different, it may be a considered new strain. This means that it may respond differently to vaccines or treatments, or it may infect a different species or transmit in a different way.But if the biology of the virus broadly remains the same, despite the mutations, the term “variant” may be more scientifically accurate.Since the start of the pandemic, there has been much discussion about SARS-CoV-2 mutations and what implications they may have.SARS-CoV-2, like many other coronaviruses, has an enzyme that proofreads its genetic code during replication, reducing the rate of mutations.While the novel coronavirus has a relatively stable genome, compared with other types of virus, it does mutate sometimes, and scientists have closely monitored these changes.One of the most widely talked about mutations has resulted in the D614G variant. This causes a change in the spike protein, which interacts with the ACE2 receptor on human cells to facilitate viral entry.Specifically, an amino acid in the spike protein at position 614 is changed from aspartic acid to glycine. It stipulates that a small group of individuals can give rise to a new population.In the context of viruses, the founder effect could explain how B.1.1.7 has spread so rapidly. Researchers have suggested that superspreading events and a rise in rates of infection throughout England may be the reason for such large numbers of infections with the B.1.1.7 variant.